Dance Division - The Dance Division 20 years - The story of TDD and the music that moves you!

The Dance Division 20 years

The story of TDD and the music that moves you!

Release: May 16, 2024

We are celebrating 20 years in Dance Music this year, inspiring us to update our logo. Designed by Dan Orr from the Australian company www.hereheredesign.com.au - if you would like to know more about TDD and our artist, go here>>

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Spanish | Español

German | Deutsche Übersetzung

French | En français

Portuguese | Em português

The Dance Division label was created at the beginning of 2004 and had immediate success with artists like 4 Strings, Ron van den Beuken, Infernal, Tiësto, Armin van Buuren, Eddy Wata, Akcent, Rockefeller, Musique Boutique, Divided, Randy Katana, Ron Van den Beuken, Sylver, and many more.

By the close of 2004, when physical releases still dominated the music landscape, The Dance Division was already leading the way in innovation. It introduced successful brands like Tuning Hitz, Everybody Dance Now, Hyper Trance, Super Trance, Summer Hitz, Winter Hitz, and Pop Hitz. These brands, which initially thrived in the physical realm, seamlessly transitioned into the digital space, selling millions of CDs and DVDs.

Gert Holmfred, MD of MME and one of the founders, reflects on the label's early days: 'We arrived at a pivotal moment when the majors did not fully embrace dance music - marked the beginning of innovative times for an indie dance label. Over the past two decades, we've witnessed the transformation of dance music into today's pop music, a journey we're proud to have been a part of.'

The Dance Division is now a well-known name among DJs. The label is known for its varied release mentality, which includes credible house and trance as well as pop, dance, and EDM.

Some brands have been transferred into the streaming environment, whereas names like Summer Hitz THROWBACK and Pop Hitz are the most popular thematic playlists.

Building a long-life brand means you should have a constant supply of new artists and projects. By that, TDD has been lucky and has been able to hold long cooperations with ToCo Asia, ToCo International, and RNC Music, among others. But not least, we are grateful to our artists, active and them from the past.

This year (2024), The Dance Division celebrates its 20th birthday, which will kick off some smaller modernization and further improvement of the label's release and marketing activities around the globe; the owner company, Swedish MME [Mindblowing Music & Entertainment], facilitates infrastructure from its offices in Stockholm, Malaga, and Saigon, reaching out to all continents. The company generates marketing and artist launches in 12 languages and, by that, markets to the constantly growing dance music community.

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